Originally Aired - Thursday, June 15 • 11:45 AM - 12:30 PM
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Location: Packaging Theater
Title: Spark to Shelf: A Branding Path for Non-Creatives
Type: Expo Education
People from all walks of life and with divergent skill sets start businesses every day. However, many of these folks feel anxious and out of their depth when discussing branding, product design, and marketing. Erin offers actionable steps to help companies become active participants in their own stories, so they are better equipped to hire and guide creatives in building an authentic brand.
